AIA launches an ad featuring an animated AIA chicken engaged in a series of feats and encountering famous pop culture icons such as Marilyn Monroe and Aladdin.

Negroni presents a light-hearted, affectionate picture of the Italian family, with Negronetto as the star of the famous ad.

AIA launches Prontocuoci, a new, handy, ready-prepared range of products.

Negronetto launches an ad encouraging viewers to try the product, playing on the idea that superior taste cannot be conveyed on TV.

AIA introduced its Spinacine in 1990. In 1994, it launches an ad focusing on product’s unrivalled balance of indulgence and wholesomeness.

A campaign showcasing the company’s wide range of dry-cured meats, best known at the time for its delicious salami.

A radio ad for Negroni’s most famous product, the first branded pocket salami.