The actor Ave Ninchi features as a special guest, joining Italian families at the dinner table. In this ad, she tells anecdotes about her career while enjoying the wonderful flavour of AIA chicken.

AIA joins Italian families in their homes for the first time, with an ad showcasing its best known product: chicken.

These TV sketches featuring Ugo Tognazzi draw on the fact that the actor worked for the company as a young man. The image of Clark Gable is used for the poster.

The jingle, “Le stelle sono tante, milioni di milioni, la Stella di Negroni vuol dire qualità” (“There are so many stars, millions and millions, the Negroni Star means quality”), is played for the first time. Negroni features in the “Carosello” TV programme.

The famous cartoonist Benito Jacovitti, inventor of Cocco Bill, creates a fun menu and some posters for Negroni salami.

A dancer dressed only in slices of salami – a costume inspired by Josephine Baker – dances with the iconic star logo on one of the brand’s most famous posters.

The invention of Negronetto by Paolo Negroni marks the launch of the branded salami, and the brand’s first advertising posters.

Negroni launches its new ad for its Stella line of 100% Italian sliced meats, the perfect combination of quality and taste.

AIA returns to Italian homes with a series of ads and a web campaign in which its products take centre stage in a series of culinary challenges.