Negronetto was Italy’s first branded pocket salami. The brainchild of Paolo Negroni, it was developed for the 1931 International Fair of Nice, to circumvent a ban preventing Italian producers from serving sliced salami to guests. At only 14cm, the original Negronetto is packed with all the quality and flavour of traditional Cremona salami. The brand has expanded over the years to include various specialities: Negronetto Snack, sliced Negronetto, and Negronetto with taralli.


Mortadella 4 Castelli

Deli-cut mortadella, with an unmistakeable fragrance and distinctive flavour. Boasting a recipe that dates back to 1970 and a name that pays tribute to the 4 towers in Emilia associated with Matilda of Canossa, it is still hailed today as the traditional speciality of the region. Originally sold under the Montorsi brand, the two versions of this mortadella – Bologna PGI and 100% Italian – are now part of the Negroni product family.



The Prontocuoci line encompasses AIA’s first processed poultry products. Launched in 1984, it offered consumers greater service with its range of skewers, burgers, sausages, escalopes, and many other oven-ready ideas, creating a new market for “raw processed foods”.



In 1985, AIA expanded its range to include a product that would win over the palates and hearts of Italian consumers and become a true icon. Europe’s first frankfurter-style chicken sausage, Wudy offered a new way to enjoy the popular meat. Much lighter than a traditional pork sausage, the name Wudy was inspired by the idea that consumers could enjoy a sausage a day, in Italian “un wurstel al dì” (wu-dì). Its provocative product launch campaign, featuring a smiling child with a sausage, used the tag line “oggi pollo” (chicken today!)



The original Spinacine – chicken and turkey escalopes with leaf spinach in a crispy breaded coating – were launched in 1990. Over the years, the Spinacine range has grown to include Spinacine Grancroccanti and Spinacine filled with mozzarella cheese.


Monvero cooked ham

This 100% Italian cooked ham combines the production quality typical of Montorsi cooked ham with the transparency and reliability of the Gruppo Veronesi supply chain, committed to product traceability. This fusion between Montorsi and Veronesi is reflected in its name. The product remains the go-to Negroni-branded cooked ham on the deli counter to this day.



The group’s first diced charcuterie products were sold in 1995 under the Montorsi brand, and began trading under the Negroni mark in 2012. A major innovation at the time of launch, the diced products paved the way for a distinct market segment, which now features diced bacon, cooked ham, and other charcuterie meats that serve as versatile ingredients for numerous recipes.



1996 saw the launch of Durango, lightly spiced chicken wings with an unmistakeable flavour. Inspired by one of many overseas trips by the Research & Development team and company executives to study innovative markets and analyse emerging trends, it would go on to become one of AIA’s most iconic products. Today, Durango chicken wings are among AIA’s most popular “cult” products.



A milestone: the first poultry roast, quick to prepare and with a choice of different fillings. On a visit to Japan, AIA’s top management discovered a production line that could create spherical, filled food products. In 1996, the Production, Research & Development, and Marketing departments devised a way to modify the machine to produce meat loafs with fillings. And so it was that BonRoll, Italy’s favourite meat loaf, was born. In recent years, the range has grown to include some “Special Editions”, which hero seasonal ingredients.


The Stella product line

The Negroni star is the distinctive mark of high-quality, self-service charcuterie products. Its extensive product line ranges from cooked and raw ham to salami and mortadella. The Stella line includes two raw hams bearing the PDO mark and a Cremona salami with the PGI mark.



The group first entered the poultry charcuterie market in 1985, acquiring Imas and the “La buona salumeria” trademark devoted to deli counter products. The selection of sliced charcuterie products from cured poultry meats grew so significantly over time, that it was decided, in 2005, to group them together under the aeQuilibrium brand. Now Italy’s go-to brand for pre-packed sliced chicken and turkey charcuterie products, aeQuilibrium has seen the poultry-based charcuterie segment become the third most significant after cooked and raw ham.


aeQuilibrium egg white cartons

Sold in a handy 500 ml carton, this pasteurized egg white product – also available in an exclusively cage-free egg version – is rich in protein, free from additives and preservatives, and produced using 100% Italian eggs. Among other uses, it is ideal for meeting the nutritional requirements of sports enthusiasts and professionals. Content equivalent to 14 hen egg whites.


Gran Cotechino

We were the first to include pre-cooked versions of the Italian traditional Christmas specialities, cotechino and zampone, made exclusively from Italian meat, among our branded products. Thanks to Gran Cotechino, tradition has become a great self-service classic.



2015 saw the launch of “Petali” (Italian for “petals”). Supplementing our diced charcuterie products, this new format – more finely cut, yet larger in size – enhances the flavour of certain specialities such as guanciale (pork cheek), bacon, and speck, as well as responding to the latest culinary innovative research trends.


Essenza sliced charcuterie products

Negroni’s all-Italian deluxe line. Gran Crudo, Gran Cotto, Salami and Mortadella Riserva, Culatello, Pancetta and Coppa di Zibello: the essence of gourmet charcuterie, pre-packed and arranged in thin slices.


Chicken Chips

AIA’s chicken “chips” are wafer thin bites of chicken fillet. Tender on the inside, with a crispy outer crust, they are yet another example of AIA innovation.


Eggs with vitamin E

Launched under the aeQuilibrium brand, these eggs are laid by cage-free hens and are rich in vitamin E.


Semplicemente panati (Simply breaded)

Tender chicken bites and fillets made from 100% Italian ingredients. AIA’s “Semplicemente Panati” was named “2021 Product of the Year” in the “processed meat” category. Innovation and satisfaction are the winning formula underpinning this product’s success.