1931
Negronetto
Negronetto was Italy’s first branded pocket salami. The brainchild of Paolo Negroni, it was developed for the 1931 International Fair of Nice, to circumvent a ban preventing Italian producers from serving sliced salami to guests. At only 14cm, the original Negronetto is packed with all the quality and flavour of traditional Cremona salami. The brand has expanded over the years to include various specialities: Negronetto Snack, sliced Negronetto, and Negronetto with taralli.

1970
Mortadella 4 Castelli
Deli-cut mortadella, with an unmistakeable fragrance and distinctive flavour. Boasting a recipe that dates back to 1970 and a name that pays tribute to the 4 towers in Emilia associated with Matilda of Canossa, it is still hailed today as the traditional speciality of the region. Originally sold under the Montorsi brand, are now part of the Negroni product family.

1984
Prontocuoci
The Prontocuoci line encompasses AIA’s first processed poultry products. Launched in 1984, it offered consumers greater service with its range of skewers, burgers, sausages, escalopes, and many other oven-ready ideas, creating a new market for “raw processed foods”.

1985
Wudy
In 1985, AIA expanded its range to include a product that would win over the palates and hearts of Italian consumers and become a true icon. Europe’s first frankfurter-style chicken sausage, Wudy offered a new way to enjoy the popular meat. Much lighter than a traditional pork sausage, the name Wudy was inspired by the idea that consumers could enjoy a sausage a day, in Italian “un wurstel al dì” (wu-dì). Its provocative product launch campaign, featuring a smiling child with a sausage, used the tag line “oggi pollo” (chicken today!)

1990
Spinacine
The original Spinacine – chicken and turkey escalopes with leaf spinach in a crispy breaded coating – were launched in 1990. Over the years, the Spinacine range has grown to include Spinacine Grancroccanti.

1990
Monvero cooked ham
This 100% Italian cooked ham combines the production quality typical of Montorsi cooked ham with the transparency and reliability of the Gruppo Veronesi supply chain, committed to product traceability. This fusion between Montorsi and Veronesi is reflected in its name. The product remains the go-to Negroni-branded cooked ham on the deli counter to this day.

1995
Cubetti
The group’s first diced charcuterie products were sold in 1995 under the Montorsi brand, and began trading under the Negroni mark in 2012. A major innovation at the time of launch, the diced products paved the way for a distinct market segment, which now features diced bacon, cooked ham, and other charcuterie meats that serve as versatile ingredients for numerous recipes.

1996
Durango
1996 saw the launch of Durango, lightly spiced chicken wings with an unmistakeable flavour. Inspired by one of many overseas trips by the Research & Development team and company executives to study innovative markets and analyse emerging trends, it would go on to become one of AIA’s most iconic products.

1996
BonRoll
A milestone: the first poultry roast, quick to prepare and with a choice of different fillings. On a visit to Japan, AIA’s top management discovered a production line that could create spherical, filled food products. In 1996, the Production, Research & Development, and Marketing departments devised a way to modify the machine to produce meat loafs with fillings. And so it was that BonRoll, Italy’s favourite meat loaf, was born. In recent years, the range has grown to include some “Special Editions”, which hero seasonal ingredients.

2004
The Stella product line
The Negroni star is the distinctive mark of high-quality, self-service charcuterie products. Its extensive product line ranges from cooked and raw ham to salami and mortadella. The Stella line includes two raw hams bearing the PDO mark and a Cremona salami with the PGI mark.

2005
aeQuilibrium
Our entry into the poultry cold cuts market dates back to 1985,with the acquisition of Imas and the “La Buona Salumeria”brand, dedicated to deli counter products. Over the years, ourpoultry cold cuts have grown steadily, leading to the launch ofthe Aequilibrium brand in 2005. Today, it represents thebenchmark for packaged sliced poultry cold cuts in Italy.

2007
aeQuilibrium egg white cartons
Pasteurized egg whites in a convenient 500 ml carton, rich in protein and free from additives or preservatives. Ideal forathletes. Each pack contains the equivalent of 15 egg whites.

2009
Gran Cotechino
We were the first to include pre-cooked versions of the Italian traditional Christmas specialities, cotechino and zampone, made exclusively from Italian meat, among our branded products. Thanks to Gran Cotechino, tradition has become a great self-service classic.

2015
Petali
2015 saw the launch of “Petali” (Italian for “petals”). Supplementing our diced charcuterie products, this new format – more finely cut, yet larger in size – enhances the flavour of certain specialities such as guanciale (pork cheek), bacon, and speck, as well as responding to the latest culinary innovative research trends.

2016
Essenza sliced charcuterie products
Negroni’s all-Italian deluxe line. Gran Crudo, Gran Cotto, Salami and Mortadella Riserva, Culatello, Pancetta and Coppa di Zibello: the essence of gourmet charcuterie, pre-packed and arranged in thin slices.

2019
Eggs with vitamin E
Launched under the aeQuilibrium brand, these eggs are laid by cage-free hens and are rich in vitamin E.
