Research, development, and marketing

Innovation is an integral part of Gruppo Veronesi’s identity, and is a quality consumers have always associated with our AIA, Negroni, and Veronesi brands. The purpose of research, development and marketing is to interpret and anticipate changing consumer tastes. Our strong focus on innovation has enabled us to create new markets for traditional Italian foods, and to bring new products to people’s tables. We travel widely, keeping a close eye on cultural changes that could influence the market. We believe in the importance of communication in sustaining our key brands, which inspire intense consumer loyalty.