Negroni launches its new ad for its Stella line of 100% Italian sliced meats, the perfect combination of quality and taste.To watch the video, click here
Home cooks’ challenge
AIA returns to Italian homes with a series of ads and a web campaign in which its products take centre stage in a series of culinary challenges.To watch the video, click here
Negronetto radio campaign
A radio ad for Negroni’s most famous product, the first branded pocket salami.
Attention to detail makes all the differenceTo watch the image click here
Negroni press campaign
A campaign showcasing the company’s wide range of dry-cured meats, best known at the time for its delicious salami.
Piquing your interestTo watch the image click here
Veronesi celebrates its 50th anniversaryTo watch the image click here
AIA introduced its Spinacine in 1990. In 1994, it launches an ad focusing on product’s unrivalled balance of indulgence and wholesomeness.To watch the video, click here
Try for yourself
Negronetto launches an ad encouraging viewers to try the product, playing on the idea that superior taste cannot be conveyed on TV.To watch the video, click here
AIA, ready for anything!
AIA launches Prontocuoci, a new, handy, ready-prepared range of products.To watch the video, click here
AIA, every dish a celebration
AIA launches an ad featuring an animated AIA chicken engaged in a series of feats and encountering famous pop culture icons such as Marilyn Monroe and Aladdin.To watch the video, click here
You just can’t help loving it
Negroni presents a light-hearted, affectionate picture of the Italian family, with Negronetto as the star of the famous ad.To watch the video, click here
Ave Ninchi for AIA
The actor Ave Ninchi features as a special guest, joining Italian families at the dinner table. In this ad, she tells anecdotes about her career while enjoying the wonderful flavour of AIA chicken.To watch the video, click here
Did you say AIA chicken?
AIA joins Italian families in their homes for the first time, with an ad showcasing its best known product: chicken.To watch the video, click here
Ugo Tognazzi for Negroni
These TV sketches featuring Ugo Tognazzi draw on the fact that the actor worked for the company as a young man. The image of Clark Gable is used for the poster.To watch the video, click here
“There are so many stars …”
The jingle, “Le stelle sono tante, milioni di milioni, la Stella di Negroni vuol dire qualità” (“There are so many stars, millions and millions, the Negroni Star means quality”), is played for the first time. Negroni features in the “Carosello” TV programme.To watch the video, click here
Jacovitti for Negroni
The famous cartoonist Benito Jacovitti, inventor of Cocco Bill, creates a fun menu and some posters for Negroni salami.
“The Negroni ballerina”
A dancer dressed only in slices of salami – a costume inspired by Josephine Baker – dances with the iconic star logo on one of the brand’s most famous posters.
Negronetto is born
The invention of Negronetto by Paolo Negroni marks the launch of the branded salami, and the brand’s first advertising posters.