2018
2017
2013
2008
2007
2005
2002
1994
1990
1987
1980
1980
1979
1970
1962
1960
1950
1945
1931

2018

Negroni

Negroni launches its new ad for its Stella line of 100% Italian sliced meats, the perfect combination of quality and taste.
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2017

Home cooks’ challenge

AIA returns to Italian homes with a series of ads and a web campaign in which its products take centre stage in a series of culinary challenges.
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2013

Negronetto radio campaign

A radio ad for Negroni’s most famous product, the first branded pocket salami.

2007

Negroni press campaign

A campaign showcasing the company’s wide range of dry-cured meats, best known at the time for its delicious salami.

1994

Indulge yourself!

AIA introduced its Spinacine in 1990. In 1994, it launches an ad focusing on product’s unrivalled balance of indulgence and wholesomeness.
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1990

Try for yourself

Negronetto launches an ad encouraging viewers to try the product, playing on the idea that superior taste cannot be conveyed on TV.
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1980

AIA, every dish a celebration

AIA launches an ad featuring an animated AIA chicken engaged in a series of feats and encountering famous pop culture icons such as Marilyn Monroe and Aladdin.
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1980

You just can’t help loving it

Negroni presents a light-hearted, affectionate picture of the Italian family, with Negronetto as the star of the famous ad.
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1979

Ave Ninchi for AIA

The actor Ave Ninchi features as a special guest, joining Italian families at the dinner table. In this ad, she tells anecdotes about her career while enjoying the wonderful flavour of AIA chicken.
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1970

Did you say AIA chicken?

AIA joins Italian families in their homes for the first time, with an ad showcasing its best known product: chicken.
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1962

Ugo Tognazzi for Negroni

These TV sketches featuring Ugo Tognazzi draw on the fact that the actor worked for the company as a young man. The image of Clark Gable is used for the poster.
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1960

“There are so many stars …”

The jingle, “Le stelle sono tante, milioni di milioni, la Stella di Negroni vuol dire qualità” (“There are so many stars, millions and millions, the Negroni Star means quality”), is played for the first time. Negroni features in the “Carosello” TV programme.
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1950

Jacovitti for Negroni

The famous cartoonist Benito Jacovitti, inventor of Cocco Bill, creates a fun menu and some posters for Negroni salami.

1945

“The Negroni ballerina”

A dancer dressed only in slices of salami – a costume inspired by Josephine Baker – dances with the iconic star logo on one of the brand’s most famous posters.

1931

Negronetto is born

The invention of Negronetto by Paolo Negroni marks the launch of the branded salami, and the brand’s first advertising posters.