2018
2017
2013
2008
2007
2005
2002
1994
1990
1987
1980
1980
1979
1970
1962
1960
1950
1945
1931
2018
Negroni
Negroni launches its new ad for its Stella line of 100% Italian sliced meats, the perfect combination of quality and taste.
To watch the video, click here2017
Home cooks’ challenge
AIA returns to Italian homes with a series of ads and a web campaign in which its products take centre stage in a series of culinary challenges.
To watch the video, click here2013
Negronetto radio campaign
A radio ad for Negroni’s most famous product, the first branded pocket salami.
2007
Negroni press campaign
A campaign showcasing the company’s wide range of dry-cured meats, best known at the time for its delicious salami.
1994
Indulge yourself!
AIA introduced its Spinacine in 1990. In 1994, it launches an ad focusing on product’s unrivalled balance of indulgence and wholesomeness.
To watch the video, click here1990
Try for yourself
Negronetto launches an ad encouraging viewers to try the product, playing on the idea that superior taste cannot be conveyed on TV.
To watch the video, click here1987
AIA, ready for anything!
AIA launches Prontocuoci, a new, handy, ready-prepared range of products.
To watch the video, click here1980
AIA, every dish a celebration
AIA launches an ad featuring an animated AIA chicken engaged in a series of feats and encountering famous pop culture icons such as Marilyn Monroe and Aladdin.
To watch the video, click here1980
You just can’t help loving it
Negroni presents a light-hearted, affectionate picture of the Italian family, with Negronetto as the star of the famous ad.
To watch the video, click here1979
Ave Ninchi for AIA
The actor Ave Ninchi features as a special guest, joining Italian families at the dinner table. In this ad, she tells anecdotes about her career while enjoying the wonderful flavour of AIA chicken.
To watch the video, click here1970
Did you say AIA chicken?
AIA joins Italian families in their homes for the first time, with an ad showcasing its best known product: chicken.
To watch the video, click here1962
Ugo Tognazzi for Negroni
These TV sketches featuring Ugo Tognazzi draw on the fact that the actor worked for the company as a young man. The image of Clark Gable is used for the poster.
To watch the video, click here1960
“There are so many stars …”
The jingle, “Le stelle sono tante, milioni di milioni, la Stella di Negroni vuol dire qualità” (“There are so many stars, millions and millions, the Negroni Star means quality”), is played for the first time. Negroni features in the “Carosello” TV programme.
To watch the video, click here1950
Jacovitti for Negroni
The famous cartoonist Benito Jacovitti, inventor of Cocco Bill, creates a fun menu and some posters for Negroni salami.
1945
“The Negroni ballerina”
A dancer dressed only in slices of salami – a costume inspired by Josephine Baker – dances with the iconic star logo on one of the brand’s most famous posters.
1931
Negronetto is born
The invention of Negronetto by Paolo Negroni marks the launch of the branded salami, and the brand’s first advertising posters.